I’m Yichun, a design graduate from Shanghai, China. During last four years in my bachelor’s degree, I gained much knowledge and developed design thinking in the aspect of industry design and product design. I am quite open-minded and really enjoy experiencing new things through different culture. I studied in Shanghai, Hong Kong, Rotterdam and I traveled a lot, now I moved to London. Studying in Innovation Management at Central Saint Martins gives me the opportunity to expand my design fields and promote my design thinking onto a strategic level. I am interested in many fields, such as social innovation, future technologies as well as brand strategies, so I am exploring and experimenting if I can innovate something hybrid based on the design context.