I am William, originally from South Carolina in the United States. I lived in Paris, France, for six years while completing my undergraduate degree at the American University of Paris in Global Communications. At the same time, I channeled my personal interests by working in luxury fashion sales during my degree, where I improved my French language skills and gave myself a foundation experience for working in the luxury industry. From here, I completed my degree internship at a press agency, where I assisted with luxury clients, notably assisting the schedules and coordination of VIP and celebrities at the Cannes Film Festival. My interest in MA Innovation Management at Central Saint Martins and London, England came through my interests in idea and process generation and curation which build upon my past experiences and give me the opportunity to steer and manage future changes in the luxury industry that will be human centred and towards a greater good. I am currently researching innovative business strategies and international developments of luxury heritage brands, particularly propelling us towards a sustainable future.