I’m Shreya, a fashion entrepreneur and a complex concoction of cultures. I grew up in India and am exploring living in the U.K. My journey started with my curiosity for economics of business and immense love for fashion’s art and craft, leading me to pursue a BA in Fashion & Apparel Design. Eventually leading to co-founding a fashion label, ‘Phatphattitude’. Through varied experiences I learnt managing apparel business and its challenges the hard way, tipping me towards expanding my bubble through MA Innovation Management. MAIM is a pivotal point in my career, driving me to explore different horizons. Being an enthusiastic entrepreneur and a passionate consumer, I’m drawn towards exploring the landscape of digital transformations in the apparel industry which are driving paradigm shifts within consumer goods & retail sector. Whilst identifying innovation management opportunities & strategies to foresight future demands of consumers/consumption. When not managing innovation, I can be spotted around savouring good food or reading a good book by the beach.