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Priyashi Mehta

Creativity is critical to sustain organisations and gain competitive advantage, however creativity does not play out in a vacuum. My concern addresses the issues of constraints that are present in organisations, how they interact with an individual’s level of motivation, and what impact that has on creativity. Constraints in organisations can either enhance or limit cognitive resources, and based on an individual’s level of motivation it could impact their creativity. Therefore, in order to enhance organisation performance, managers must adopt an approach that understands the motivations of individual employees in different situations to enhance creativity.

 

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