I’m Parys Olivia, a creative with a passion for personal branding and entrepreneurship. Being the youngest in the class and recently graduating in Business Management, I have a slightly different experience & expectation for this course. By analysing this world become more complex, ever changing trends and advancement in technology, I wanted to find different ways to offer my contribution. I realised my passion for branding when I started to document my everyday life on YouTube and using social media to capture the funny, unique but honest dynamics of my family household. I used this passion for help form the basis for my research. I focused on the landscape of branding and how elastic brands/personal brands are before facing resistance from outside forces. Using personal brands, my research will cover how the use of innovation helps aid a personal brand be multifaceted within numerous industries while still creating useful impact and dynamism.