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Mingjie Jiang

My research is concerned with breakthrough movements, such as streaming services and its innovative distribution channels, in the current fragmented markets of the film industry. With my background both in financial technology and film finance, I have explored technology innovation as an external driver to reshaping this industry. I pay particular attention to Small and Medium-Sized Enterprises in the market and their competitive advantages in exploring the possibilities of business model innovation. During my research journey, I recognise “Innovation Management” as a diagnostic tool for new businesses entering the industry, and take the opportunity to map out new possibilities for those under the threat from its dominance.


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