I began my journey into management and entrepreneurship within the fashion industry due to a great ardor for fashion itself. My BA in Fashion Management has given me the introductory knowledge I need to build a foundation for my future career and has also strengthened my already innate passion for fashion. Based on past experiences both academically and professionally, I decided to pursue a career that involves fashion and business. The use of open innovation within the fashion industry has captured my interest recently, luxury fashion brands started to collaborating with an innovative textile laboratory to create synthetic material which has the potential of radically changing the fashion industry. Personally, I am interested in investigating consumer’s perspective on these innovative textiles, also how luxury fashion brands plan to advertise these products to their target segmentation.