Back to top

Hyun Jung Choi

My research concerns artisans and the creative entrepreneurs in SMEs and how they can scale up and reach out to a global audience. By understanding and relating to the interests and concerns of craftsmen and artist, I can develop strategies that tap into the global market and answer global demands. By Identifying their unknown wants and wishes, I can develop guidelines to articulate them in a concrete and measurable way.

 

Contact me at:
Send Mail