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Chanoknant Snidvongs Na Ayudhya

My research concern is positioned in local communities, particularly in developing nations. Compared to cosmopolitan cities where there are many opportunities for organisations and individuals to gain competitive advantage, poverty-stricken local communities, with a lower quality of life, can struggle financially. There is a lack of government support and fewer opportunities provided which creates a growing problem for the people in these communities. My research aims to help them thrive in a modern world, without compromising too much of their traditional culture and without losing their authenticity.