“Design leadership helps to define the future and design management provides key tools for getting there.” – Raymond Turner
Design is a way of life, whether one is designing a logo or setting up a business, it is an iterative cyclical process which requires course correction and plays a role at every strand of life. And to be a leader in this field one has to have the ability to lead through uncertainty, direct towards the desired future as well as know the means to get there.
In this podcast, Komal Mangu talks with Dr Monika Hestad – founder of strategic consultancy Brand Valley and PhD in Product and Brand Strategy – about the concern of navigating through the borders of innovation in Design Leadership.
Æffect inspired reading
Why John Maeda thinks that Design Leadership should take a supporting role in tech companies